Vision
A brand loved every day.
To become a beloved cake and snack brand in Vietnam, chosen by customers for great taste and care. To be part of everyday breaks, get-togethers and joys.
THE GULU STORY
Big joy
from a little cake.
We believe something delicious can make an ordinary day a little nicer.
GULU Bakery — a world of delicious thingsWHAT GULU STRIVES FOR
Soft cakes to enjoy.
Flavors to remember.
In the middle of a busy day, sometimes all we need is a break. A soft cake, a flavor that suits you, a little time for yourself.
That is the spirit we put into GULU: making it easier and more convenient to eat well every day. From the sweet-and-savory egg crepe with floss to chocolate and matcha, every choice is a way to find your own joy.
Good food,
good mood, every day.
WHAT GUIDES US
Great taste every day. Trust that lasts.
Mission
Good food, good mood, every day.
To bring soft, delicious cakes and snacks that suit your taste. We take care from ingredients and flavor to the shopping experience, so that each time you choose GULU brings a small joy to you and your loved ones.
Core values
Care. Transparency. Kindness.
We take care with every product, give clear information and value our customers and partners. GULU chooses to listen, keep its promises and improve every day to be worthy of the trust placed in it.
THE JOURNEY CONTINUES
Good food means more
when it is shared.
Alongside our products are community activities and connections, so the joy goes beyond a single cake.
PARTNER WITH GULU